For authors, coaches, consultants, and experts

Be the guest hosts can't stop quoting — and listeners can't stop searching for.

Podcasting is having a moment. If you have a book to promote, a service to sell, or expertise the world should know about, every interview is an opportunity. The question is whether you walk in prepared — or hope it goes well.

Get the launch price What's inside
Taught by a media trainer with 13 years at ABC, NBC, FOX Guinness World Record: 112 interviews in 24 hours

Most guests walk away with nothing.

They were "good." The host thanked them. They posted the episode link on LinkedIn. And then… silence. No book sales. No new clients. No spike in subscribers. Just a recording they'll probably never listen to again.

It happens because nobody taught them how to be on the other side of a microphone. They wing it. They give 45 minutes of decent answers. They forget that listeners aren't taking notes — they're driving, doing dishes, half-listening. Without the right structure, even great content evaporates the second the episode ends.

There's a different way. It's the same set of skills network television uses to make every guest sound sharp, every answer quotable, every appearance count. You've never been taught it because outside of broadcast, no one teaches it.

What you'll walk away knowing how to do

This is not a course about getting booked. It's a course about what to do once you are — so the next interview is one you can actually point to as a turning point.

This is NOT for you if:

  • You're looking for a "how to get booked on podcasts" course. We focus on what to do once you are. (If you want booking help, we can refer publicists we trust.)
  • You don't have something to promote yet — a book, a business, an offer, expertise people will want to follow up on.
  • You want to wing it. The whole point is to stop winging it.

Inside the course

Self-paced video lessons. Most people work through it in 3-5 hours.

Module 1 — The Producer's Mindset

How to think about the interview the way the booker thinks about it. Why this changes everything you say next.

Module 2 — Soundbites That Travel

The 5-30-1 structure. How to make any answer quotable, clip-able, and shareable.

Module 3 — Handling Any Question

The Answer System — bridges, hooks, and recovery. Never get caught flat-footed again.

Module 4 — The Non-Salesy CTA

How to drive listeners to the next step without sounding like an infomercial. The single biggest leverage point most guests miss.

Module 5 — Pre-Game and Post-Game

What to do in the 30 minutes before you go on. And the 30 minutes after, when most of the return on investment is actually won or lost.

Bonus — The Guest-Ready Workbook

One-sheet template, topic angles, signature story library, and our shortlist of publicists if you also need help getting booked.

Get the launch price

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Launch pricing ends when the timer hits zero.

Launch pricing
$997
$497
One-time · Lifetime access · 30-day guarantee
Jess Todtfeld
Who's teaching

Jess Todtfeld

13 years as a network television producer at ABC, NBC, and FOX. I sat in the seat where producers decide who gets on the air, what makes a great guest, and which moments become the clips that travel.

I also hold a Guinness World Record for the most radio interviews given in 24 hours: 112 of them. I know what it feels like to face a microphone again and again and have to deliver — every time.

Since 2007 I've trained thousands of executives, authors, and experts to be on the other side of a microphone. This course distills the system I've used for years of 1:1 training into something you can go through in an afternoon and apply in your next interview.

What past clients say

"I'd been on 30 podcasts and gotten nothing measurable from any of them. After Jess's training, my very next interview produced 14 inbound consultation requests."

DA
Placeholder Name
Consultant

"I went from dreading interviews to genuinely looking forward to them. Jess gives you the structure most experts never knew they needed."

SK
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Bestselling Author

"The 5-30-1 framework alone is worth ten times the price. I use it on every interview now."

JM
Placeholder Name
SaaS Founder

Questions you might be asking

Will this course help me get booked on more podcasts?

Indirectly, yes — better interviews lead to more invitations, more referrals, more clip-shares. But this course is specifically about how to be magnetic once you're on, not about cold-pitching shows. If booking is your main need right now, we'll point you to publicists we trust inside the workbook.

How is this different from generic "media training"?

Most media training is for crisis communications or TV news appearances. This is built specifically for the podcast format: longer interviews, conversational tone, and the unique opportunity podcasts give you to drive an audience to a CTA.

How long does the course take?

Self-paced. Most people complete it in 3-5 hours. You can finish in an afternoon and apply it in your next interview that week.

What if it's not for me?

30-day money-back guarantee. Go through it, apply it, and if you don't see the difference, email us for a full refund.

Do you offer 1:1 coaching?

Yes — and you'll see a one-time option to add 2 hours with Jess at a significant discount right after enrolling. Otherwise, book a call.

The next interview is coming.

Either you walk in prepared the way the pros are, or you wing it and hope. Same time investment. Wildly different outcomes.

Enroll at the launch price →

$497 · One-time · 30-day money-back guarantee