For authors, coaches, consultants, and experts

Be the guest hosts can't stop quoting and listeners can't stop searching for.

Podcasting is having a moment, and every interview is a stage someone else built for you. The people who win on that stage aren't lucky. They're trained. This is that training.

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[ Hero image: confident professional speaking into a podcast mic, half-profile, warm window light, editorial feel ]
13 yrs
Producing at ABC, NBC & FOX
112
Interviews in 24 hrs · Guinness record
1,000s
Executives & authors trained
Since '07
Media training at the highest level

You did the interview. Then… nothing.

You were "good." The host thanked you. You posted the link on LinkedIn. And the silence afterward told you everything:

Here's the part nobody tells you: none of that is a talent problem. Listeners are driving, doing dishes, half-listening. Without structure built for how audio actually works, even brilliant content evaporates the second the episode ends.

The shift

Network TV solved this decades ago. You've just never been in the room.

For 13 years, my job at ABC, NBC, and FOX was making sure every guest delivered on air. There is a playbook for being magnetic, quotable, and worth inviting back. Outside of broadcast, nobody teaches it. Inside this course, it's all you get.

Winging it

  • Answers wander until the host cuts in
  • Hopes the host asks the "right" questions
  • One awkward pitch at the end
  • Sounds like every other guest that week
  • "Great convo!" then silence

The trained guest

  • 5-second hook, 30-second story, 1-line CTA
  • Steers any question toward planned moments
  • A CTA architecture listeners actually follow
  • Quotable lines the show clips and shares
  • Interviews you can point to as turning points
"It's possible to be a great guest and get what you want. Every network guest who's ever sold a book on morning TV proves it."

What you'll walk away knowing how to do

This is a course about what to do once you're on the show — so the next interview is one you can point to as a turning point.

Inside the course

Self-paced video lessons plus a workbook built for the morning of a big interview: open it, find what you need, walk in ready.

Module 1The Producer's Mindset

How to think about the interview the way the booker thinks about it. This changes everything you say next.

Module 2Soundbites That Travel

The 5-30-1 structure. How to make any answer quotable, clip-able, and shareable.

Module 3Handling Any Question

The Answer System. Bridges, hooks, and recovery so you never get caught flat-footed.

Module 4The Non-Salesy CTA

Drive listeners to the next step without sounding like an infomercial. The single biggest leverage point most guests miss.

Module 5Pre-Game and Post-Game

The 30 minutes before you go on, and the 30 minutes after, where most of the ROI is actually won or lost.

BonusThe Guest-Ready Workbook

One-sheet template, topic angles, signature story library, booking strategies you can apply right away, plus our shortlist of publicists if you want extra booking help.

[ Image: open workbook on a desk with coffee and a phone, soft daylight ]

What past clients say

"I'd been on 30 podcasts and gotten nothing measurable from any of them. After Jess's training, my very next interview produced 14 inbound consultation requests."

DA
Placeholder Name
Consultant

"I went from dreading interviews to genuinely looking forward to them. Jess gives you the structure most experts never knew they needed."

SK
Placeholder Name
Bestselling Author

"The 5-30-1 framework alone is worth ten times the price. I use it on every interview now."

JM
Placeholder Name
SaaS Founder

Lock in the launch price

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Launch pricing ends when the timer hits zero.

Launch pricing
$997
$497
One-time payment · Lifetime access · Every future update included
🛡️
The 30-Day "Point To It" Guarantee Go through the course. Apply it to one interview. If you can't point to the difference, email us and we'll refund every penny. You keep the workbook.

This is NOT for you if:

  • You don't have anything to promote yet. No book, no business, no offer, no expertise people will want to follow up on.
  • You want to wing it. The whole point is to stop winging it.
  • You're hoping for a magic "get booked on 50 shows" script. The workbook includes booking strategies, but the focus of this program is what to do when you're on. That's where the leverage is.
Jess Todtfeld
Who's teaching

Jess Todtfeld

Thirteen years as a network television producer at ABC, NBC, and FOX. I sat in the seat where producers decide who gets on the air, what makes a great guest, and which moments become the clips that travel.

I also hold a Guinness World Record for the most radio interviews given in 24 hours. 112 of them. I know exactly what it feels like to face a microphone again and again and have to deliver every time.

Since 2007, I've trained thousands of executives, authors, and experts to be on the other side of a microphone. This course distills that system into something you can apply on your very next interview.

Questions you might be asking

Will this course help me get booked on more podcasts?

Indirectly, yes. Better interviews lead to more invitations, more referrals, more clip-shares. The workbook also includes booking strategies you can apply right away. But the core of this program is what to do once you're on, because that's where the real leverage lives.

How is this different from generic media training?

Most media training is built for crisis communications or 4-minute TV news hits. This is built for the podcast format: longer conversations, a relationship with the host, and the unique opportunity podcasts give you to move listeners to a next step.

How does the course work?

Self-paced video lessons plus a workbook that helps you find what you need fast. Lifetime access. Pull it up the morning of any big interview.

What if it's not for me?

30 days, money back. Go through it, apply it to one interview, and if you can't point to the difference, email us for a full refund.

Do you offer 1:1 coaching or team training?

Yes. You'll see a one-time option to add 2 private hours with Jess at a significant discount right after enrolling. For team training or something bigger, book a quick chat.

The next interview is coming. Walk in trained.

Same 45 minutes on someone else's show. Wildly different outcome, because this time every answer, every story, and every call to action has a job to do.

Enroll at the launch price →

$497 · One-time · 30-day money-back guarantee

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